What is Banking-as-a-Service? Benefits and Use Cases Quickwork

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This may assist companies in reducing their reliance on above-the-line spending. Through an app, customers may obtain real-time updates on all of their transactions. The account banking-as-a-service information and payments for the customer are shown in a user-friendly manner. A fintech company, on the other hand, may employ the BaaS architecture to provide loan services.


Each of our products offer APIs that are building blocks for platforms to combine in different ways, depending on what their customers need and what makes sense for the platform’s business. Quickwork is the one-stop platform for building sophisticated financial applications and products. Through our APIs, we can integrate your business with multiple services from around the world.

Why Is Banking as a Service Important?

For example, Walmart partners with FDIC-insured Green Dot for its banking account services and offers a credit card backed by Capital One. For BaaS, a solutions provider integrates an end-to-end, ready made platform that allows non-financial corporations to offer banking services directly to their customers. These platforms connect via APIs and work alongside their existing infrastructure. The Walmart Moneycard is an example of BaaS, as are the retailer’s check cashing, prepaid debit cards, and financial services.

  • Most bank license holders use a banking software platform, and it’s usually delivered as a service.
  • Most significantly, it will build an ecosystem in which your customers will not need to look for another solution to meet their financial requirements.
  • Is a terms editor at The Balance, a role in which he focuses on providing clear answers to common questions about personal finance and small business.
  • By granting licenses, infrastructure and technology to FinTechs, the BaaS providers win over a significant revenue stream.
  • However, getting to that stage of client satisfaction is a huge accomplishment in and of itself.

Our professional team of engineers can turn your ideas into a fully functional product with minimal effort. Increased fraud and identity theft is putting an enormous strain on businesses, which often results in the need to use more sophisticated identity verification solutions. By partnering with a BaaS provider, businesses don’t have to worry about implementing their own KYC solution or keeping up with new regulations.

Future Trends for BaaS

Instead, businesses can connect to a bank’s KYC API, allowing clients to verify their identity quickly and affordably. The topmost layer is the FinTech company that receives data from customers about their transactions. The BaaS providers, in turn, pass along the information to the FinTech layer received from the banks. Banking-as-a-Service is an ecosystem with multiple components and industry leaders, each with different regulatory requirements.

Integrating with non-banks can help them generate new revenue sources and expand their product offerings. They will be able to serve a larger number of consumers and meet their technological needs. Collaborations with businesses that have a highly scalable business plan would be the most profitable. These merged experiences are referred to as “ecosystems” in the commercial world.


According to the Federal Deposit Insurance Corporation , 5% of U.S. households were unbanked in 2019, which translates to just over 7 million households. When you first start providing embedded finance services to customers, you may start with only one service, such as cards. As customer demand grows, you may want to provide access to additional services, such as financial accounts. Rather than scaling your embedded finance offerings using various point solutions, look for a single system that can support a variety of financial services as you expand.

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By integrating the fintechs’ services into their platform, they can at least keep their customers in their ecosystem, even if it means handing over the lion share of the revenue to the fintech. They are generally categorized as API banking platforms, and can be considered as the middle men connecting the banks with TPPs like the financial management app. They provide the actual API layer that sits on top of the bank’s system that enables the flow of data between the bank and the TPPs. Prominent examples in the German market include players like finleap connect, Ndigit and Fintecsystems. BaaS partners expand the number and quality of banking applications available to customers.


The server and communication devices are examples of basic infrastructure services. The $7.34 billion-asset Central Pacific Bank is using its partnership with Swell Financial, the digital bank it incubated during the pandemic and spun out this year, to access the broader U.S. market. Annual BaaS revenue would grow to $24 million for a bank that also provided the service to 300,000 commercial clients, growing at 2% a month, the study estimated. When conducted properly, the benefits from bank-fintech partnerships outweigh the risks, the Republicans wrote.

With this technology, digital banks have emerged that improve banking processes and access for specific customer segments. These neobanks compete directly with banks by offering core-banking services without the need to build everything in-house. In this stack, the underlying infrastructure-as-a-service is provided by a traditional, licensed and regulated bank. Above this bank would be the centralized Middleware layer that Skinner refers to as “bank as a service”. Added on to the bank as a service is a group of decomposed banking services consisting of an ecosystem of FinTech startups and service providers. Net interest margins have been downsized by growing FinTech competition and low-interest rates.

Once these regions move away from ‘reviewing’ to ‘acting’ on open banking initiatives, the global leadership should start to quickly change. As fintech firms became known for lower friction and an enhanced customer experience, financial institutions and companies from other industries began exploring how to offer financial services virtually. The growing sector within FinTech helped create the neobank movement (e.g. Chime, Monzo, N26).

Players within BaaS will start to overlap as banks become more “FinTech-like” and fintechs build the same banking capabilities from a less regulated landscape OR with newly obtained licenses of their own. The expected competition from tech giants with established customer groups is a cause for concern for both banks and fintechs. Overall, the Banking-as-a-Service sector is heading towards mainstream adoption in the next decade as consumers demand the best from financial services providers. All you need to do is to have an idea for a product, a partner that can supply digital transformation services, and a little bit of luck to break through the market. Open banking is more like a framework that allows the BaaS model to exist.

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They provide them user-friendly online banking services as well as low-interest loans. However, when dealing with traditional banks, 70% of small and medium businesses are unable to meet their financial needs. They range in size from startups and small businesses to Fortune 500 enterprise companies. These businesses, directly benefiting from BaaS, offer their customer base convenient access to embedded financial services and banking products.

The BaaS space is expected to reach $74.55 billion by 2030, and has emerged as an enticing revenue stream for community banks. For now, these regulations don’t require banks to begin offering BaaS, so those that choose to do so will be ahead of the curve — and likely see high demand as a result. In addition to offering paid access, the Open Platform team operates a sandbox testing environment, so interested companies can work through their proposals before fully signing up.

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Today, most platforms are considered part of the “SaaS 2.0” generation, which facilitates online payments for their customers—marking their first step into embedding financial tools into their product. This feature has become table stakes for platforms; without embedding online payments, platforms have a much harder time competing in the market. Facilitating online payments also helps SaaS 2.0 platforms generate more revenue—in addition to charging for monthly subscriptions, they can also charge customers for access to payment processing.

Top banking-as-a-service firms

First of all, they charge commission fees for their services and APIs. Secondly, through collaboration with fintech companies, banks will gain access to new markets and will be able to attract new customers, which will also allow them to find new sources of income. The financial industry is immensely expanding its scope to attain an improved customer experience and boost the revenue even more than it was just yesterday. Indeed, fintech banks are introducing a surging amount of services that sometimes we can lose count of new things emerging on the market. There are about 10,000 depository institutions in the United States, many of which are community banks. This has resulted in a very fragmented financial system, which has hampered innovation.


The bank’s system communicates via APIs and webhooks with that of the airline, enabling your customer to access banking services directly through your airline’s website or app. Your airline never really touches the customer’s money, it acts simply as an intermediary, meaning it is not burdened by any of the regulatory duties a bank has to fulfil. The embedded BaaS financial services can be co-branded or implemented as white label banking (meaning it doesn’t show the bank’s branding). Many industry executives already view open banking as an inevitable and accelerating trend in financial services.

ClearBank is notably the UK’s first new clearing bank in 250 years, and aims to transform the clearing bank experience and create a new level of open competition and transparency in the UK market. Its technology stack transforms the ability for financial institutions to provide current accounts to their customers, resulting in faster, more efficient payments, and financial inclusion. Banking as a service is a model that allows virtually any business to offer financial products and services to their customers by partnering with a licensed bank. Banking as a service works when a third-party provider such as a fintech company, digital bank, or other non-bank business pays a licensed bank a fee to access the bank’s systems and tools. However, special arrangements can be made based on the type of service or group of services the business wants to utilize from the bank and incorporate into its existing platform.

With BaaS, third parties utilize application programming interfaces to access at least some functionalities that already exist on the traditional banks’ side. Why should a company incorporate embedded finance into its infrastructure and product offerings? The simple answer is to strengthen your customer loyalty and drive more revenue. But there are other reasons to incorporate embedded finance that have more long-term opportunities. Offering banking and financial services strengthens a company’s relationship with its customers and increases interactions exponentially. Companies can gain valuable insights into customer spending trends to improve their services, and provide more of what customers want.

Standalone bank accounts and services — B2B clients are responsible for creating the (front-end) user-interface for their customers, while the BaaS provider plugs back-end APIs for full integration. Tech-savvy legacy firms can fend off the encroaching threat of fintechs by moving into the BaaS space to share their data and infrastructure. In a matter of years, access to this level of information will become table stakes for digitally native customers — so banks that begin now will be ahead of the curve, and likely rewarded with high demand. Companies like Monzo or even Apple, offering credit cards, will have a slight problem. How can you market a credit card when all you have to do to pay for something is to use your thumbprint or face? Companies will have to figure out ways to encourage people to interact with their application in a whole new way.

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